Life Fitness: A Profile

Leading Brand

Life Fitness is one of the leading brands of commercial and private sports and fitness equipment manufacturers in the world. Serving countries across the world, including North America, South America, Europe, Australia, and Asia, Life Fitness has established itself as an authority in the fitness world and implements fitness designs that are frequently mimicked by lesser-known brands and have a quality that is second-to-none.

Life Fitness began rather humbly. In 1968, two entrepreneurs, Augie Nieto and Ray Wilson, bought the rights to a breakthrough piece of exercise equipment that they believed would revolutionize the fitness world. The stationary bike, then dubbed the "Lifecycle," was not always greeted warmly but Nieto and Wilson's persistence paid off. Today, Life Fitness employs over 1,700 people with 186 distributors and dealers in over 120 countries. From its humble beginnings in a motor home, Life Fitness has become the industry standard for health, sports, and fitness equipment manufacturing and distribution.

Life Fitness is distributed to health clubs, personal trainers, professional athletes, and avid exercise enthusiasts every where. Their full line of both cardiovascular and strength product lines and the trust that they have gained from over 30 years of distributorship are testament to their dedication to the industry.

Life Fitness - 'Cardiovascular' line

Life Fitness' "Cardiovascular" lines of fitness products include elliptical trainers, Treadmills, Exercise Bikes, Summit Trainers, and Stairclimbers. Life Fitness' "Strength" lines of fitness products include Signature Series, Circuit Series, Pro2 Series, Fit Series, Core Training, and Cable Motion. Each Life Fitness product line carries specific products that are specifically manufactured to meet the increasing demands of the discriminating exercisers.

Hammer Strength is one of Life Fitness' most popular brands of exercise equipment and is the #1 strength equipment brand in the world. Hammer Strength equipment features advanced strength-training technologies, superior biomechanics, solid durability, and performance-based design and is championed by premier professional bodybuilders worldwide.

Home and Commerical

Life Fitness also manufactures fitness equipment for the home as well as for fitness clubs and gyms. Life Fitness offers home workout equipment lines that include fully functional equipment such as treadmills, stairclimbers, exercise bikes, and elliptical trainers.

Life Fitness also offers ParaBody, which boasts fitness equipment commonly found in health clubs. Systems include entire home gym systems, specialized workout stations, and free weight systems.